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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.

by Skalen, Per.

Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Essentials of marketing management / Geoff Lancaster and Lester Massingham.

by Lancaster, Geoffrey, 1938- [author.] | Massingham, Lester [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
International marketing : strategy development and implementation / Carl Arthur Solberg.

by Solberg, Carl Arthur [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/4] (1).
Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey and Patricia Rossi, editors.

by Academy of Marketing Science. Annual Conference (2017 : Coronado Island, CA) | Krey, Nina [editor.] | Rossi, Patricia [ditor.].

Publisher: Cham, Switzerland : Springer Nature , 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Managing markets and customers [electronic resource].

by Elearn Limited (Great Britain).

Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
The marketing accountability imperative [electronic resource] : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.

by Dunn, Michael (Michael Edward) | Halsall, Chris, 1967-.

Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.

by Cuno, Steve, 1954-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Principles of marketing management [electronic resource] / Trinidad Bishop.

by Bishop, Trinidad.

Edition: 1st ed.Publisher: Delhi : Orange Apple, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano).

Edition: 2nd ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.

by Lancaster, Geoffrey, 1938- | Massingham, Lester.

Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick.

by Ogden, James R | Rarick, Scott.

Publisher: Santa Barbara, Calif. : Praeger, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Principles and techniques of marketing management [electronic resource] / Kim Moniz, Trinidad Bishop.

by Moniz, Kim | Bishop, Trinidad.

Publisher: Delhi : College Publishing House, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Lead generation for dummies / by Dayna Rothman ; foreword by Jon Miller.

by Rothman, Dayna [author.] | Miller, Jon [author of introduction, etc.].

Publisher: Hoboken, New Jersey : John Wiley & Sons, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962- [aut].

Edition: 7th ed.Publisher: Chichester, West Sussex, U.K. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.

by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Chartered Institute of Marketing.

Publisher: Oxford : Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).