Taylor's Library

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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (5).
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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

Edition: 4th ed.Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOL] (1).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, John W. (John Walker).

Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
Place hold