Taylor's Library

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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (4).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke.

Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRE] (1).
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MM / Iacobucci.

by Iacobucci, Dawn.

Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 IAC 2010] (1), TC External Storage [Call number: 658.8 IAC 2010] (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (5).
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Marketing management : an asian perspective / Philip Kotler ... [et al.]

by Philip, Kotler.

Publisher: Singapore : Prentice Hall, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19th ed.Publisher: New York : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PER 2014] (2), Taylor's Library-TU [Call number: 658.8 PER 2014] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 10th ed.Publisher: New York, NY : McGraw-Hill, 2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 CRA 2013] (1), Taylor's Library-TU [Call number: 658.8 CRA 2013] (1).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Marketing management in the 21st Century / Noel Capon, James M. Hulbert

by Capon, Noel | Hulbert, James M [(j.a.)].

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP] (1).
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