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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

Contributor(s): Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 4th ed., Int. ed.Description: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.).ISBN: 0071151176; 0071199071; 0072466707.Subject(s): Marketing -- ManagementDDC classification: 658.802
Contents:
Preface. - About the authors. - Section One. Introduction to strategy. 1. Market-orisuccessful corporate, business, and marketing strategies. 2. Corporate strategy decisions and their marketingimplications. 3. Business strategies and their implications. - Section Two. Opportunity analysis. 4. Identifying attractive markets. 5. Industry analysis and competitive advantage. 6. Measuring market opportunities. 7. Targeting attractive market segments. 8. Differentiation anpositioning. - Section Three. Formulating marketing trategies. 9. Marketing strategies for new market entries. 10. Strategies for growth markets. 11. Strategies for mature and declining markets. 12. Marketing strategies for the economy. - Section four. Implementation and control. 13. Organizing and planning for effective implementation. 14. Measuring and delivering marketing index. - Subject index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.802 MAR (Browse shelf) 1 Available SHTEx,70002,03,GR 1000803586
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 6

658.802 MAR (Browse shelf) 1 Available SHTEx,70002,03,GR 5000037463
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

658.802 MAR (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019816
Main Collection Taylor's Library-TU
658.802 MAR (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019817
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6

658.802 MAR (Browse shelf) 1 Available TBSxx,34007,03,AD 5000017268

Catalogued based on Int. ed.

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche.3rd ed. c1999.

Title on CD-ROM : GAMAR 3

Includes bibliographical references and indexes.

Preface. - About the authors. - Section One. Introduction to strategy. 1. Market-orisuccessful corporate, business, and marketing strategies. 2. Corporate strategy decisions and their marketingimplications. 3. Business strategies and their implications. - Section Two. Opportunity analysis. 4. Identifying attractive markets. 5. Industry analysis and competitive advantage. 6. Measuring market opportunities. 7. Targeting attractive market segments. 8. Differentiation anpositioning. - Section Three. Formulating marketing trategies. 9. Marketing strategies for new market entries. 10. Strategies for growth markets. 11. Strategies for mature and declining markets. 12. Marketing strategies for the economy. - Section four. Implementation and control. 13. Organizing and planning for effective implementation. 14. Measuring and delivering marketing index. - Subject index.

1 electronic optical disc (CD-ROM) : GAMAR 3 CD-ROM [to accompany] Marketing strategy : a decision-focused approach, 4th ed. [by] Walker/Boyd/Mullins/Lareche. ISBN 0072466715

Business Studies : 9707