Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.
By: Nilson, Torsten H
.
Publisher: New York : John Wiley, c1998Description: ix, 235 p. ; 24 cm.ISBN: 0471984574 (hbk.); 9780471984573 (hbk.).Subject(s): Branding (Marketing) | Marketing -- ManagementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 NIL 1998 (Browse shelf) | 1 | Available | SABDx,23002,02,GR | 5000113654 |
Includes bibliographical references and index.