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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 18th ed. Int. ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER 2011]
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The marketing plan handbook : develop big picture marketing plans for pennies on the dollar / Robert W. Bly.
by Bly, Robert W. Publisher: Irvine, CA : Entrepreneur Media, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BLY 2009]
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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano). Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 GIL 2009]
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
by Day, George S | Moorman, Christine. Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY 2010]
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Marketing planning : where strategy meets action / Stephan Sorger.
by Sorger, Stephan. Publisher: Boston : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SOR 2012]
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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AND 2009]
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Essential guide to marketing planning / Marian Burk Wood.
by Wood, Marian Burk. Edition: Third edition.Publisher: Harlow, England : Pearson Education, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WOO 2013]
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 6th ed.Publisher: Boston, MA : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES 2013]
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Grow by focusing on what matters : competitive strategy in 3 circles / Joel E. Urbany and James H. Davis.
by Urbany, Joel | Davis, James H., Ph.D. Publisher: New York : Business Expert Press, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 URB 2010]
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Marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Publisher: Irwin Professional Pub 2011. ; New York, NY : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2010]
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Marketing : planning and strategy / Subhash C. Jain ... [et al.]
by Jain, Subhash C, 1942-. Edition: Asia-Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning Australia, c2012Other title: Marketing planning and strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2012]
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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.
by Aaker, David A. (David Allen), 1938- | McLoughlin, Damien. Publisher: Hoboken, NJ : John Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK 2011]
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 6th ed.Publisher: Singapore : Pearson Education South Asia, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2013]
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Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris.
by McDonald, Malcolm | Morris, Peter, 1931-. Edition: 4th ed.Publisher: Chichester : Wiley, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC 2012]
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Strategic marketing / Todd Mooradian, Kurt Matzler, Lawrence J. Ring.
by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J. Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2012]
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Strategic marketing management / Alexander Chernev.
by Chernev, Alexander. Edition: 7th ed.Publisher: [Chicago, Ill.] : Cerebellum Press, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CHE 2012]
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV 2011]
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Marketing / Kotler, Burton, Deans, Brown, Armstrong.
by Kotler, Philip | Burton, Suzan | Deans, Ken | Brown, Linden, 1938- | Armstrong, Gary (Gary M.). Edition: 9th edition.Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2013]
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- | Massingham, Lester. Publisher: London : Routledge, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAN 2011]
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Marketing management : global perspective Indian context / V.S. Ramaswamy, S. Namakumari.
by Ramaswamy, V. S | Namakumari, S. Edition: Fifth edition.Publisher: New Delhi : McGraw Hill Education (India) Private Limited, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RAM 2013]
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