Taylor's Library

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How to prepare a promotional plan / David Waller

by Waller, David.

Publisher: Sydney : McGraw-Hill Book Co. Australia, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (5).
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Marketing management / Philip Kotler

by Kotler, Philip.

Edition: Millennium ed., Int ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome) [(j.a.)].

Edition: 13th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (1).
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Essential guide to marketing planning / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 2nd ed.Publisher: Harlow : Financial Times Prentice Hall, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WOO 2010] (3).
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Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier.

by Harrell, Gilbert D | Frazier, Gary L.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 10th ed.Publisher: New York, NY : McGraw-Hill, 2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 CRA 2013] (1), Taylor's Library-TU [Call number: 658.8 CRA 2013] (1).
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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 2nd ed.Publisher: Oxford : Oxford University Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 WES 2010] (1).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Marketing management in the 21st Century / Noel Capon, James M. Hulbert

by Capon, Noel | Hulbert, James M [(j.a.)].

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.... [et al.].

by Walker, Orville C.

Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (8).
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: Fourteenth edition.Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET 2015] (1).
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Contemporary marketing / Boone & Kurtz.

by Boone, Louis E [author.] | Kurtz, David L [author.].

Edition: 18e[edition].Publisher: Boston, MA : Cengage, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 BOO 2019] (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Fourteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: No items available In transit (1).
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Brand brilliance : elevate your brand, enchant your audience / Fiona Humberstone.

by Humberstone, Fiona [author.].

Publisher: [London] : Copper Beech Press, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HUM 2017] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.].

Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2020] (2).
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