Taylor's Library

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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, John W. (John Walker).

Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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The marketing plan / William A. Cohen.

by Cohen, William A, 1937-.

Edition: 5th ed.Publisher: Hoboken, NJ : J. Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 COH] (1).
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Third edition.Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RYA 2014] (1).
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Capon's marketing principles / Neol Capon, Shamza Khan.

by Capon, Noel | Khan, Shamza.

Edition: Asia edition.Publisher: Subang Jaya, Selangor : SJ Learning, [2015]Copyright date: ©2015Other title: Marketing principles.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP 2015] (1).
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Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

by Moutinho, Luiz | Southern, G. (Geoff).

Publisher: Hampshire, U.K. : Cengage Learning EMEA, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOU 2010] (1).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: Sixth edition.International edition.Publisher: Upper Saddle River, New Jersey : Pearson Education, Inc., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES 2013] (1).
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Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.

by Nwankwo, Sonny | Gbadamosi, Ayantunji.

Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ENT 2011] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 6th edition.International edition.Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (4).
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Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.

by Kotler, Philip | Keller, Kevin Lane, 1956- | Lu, Taihong, 1944-.

Publisher: Singapore : Pearson Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800951 KOT] (1).
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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.

by Drummond, Graeme | Ensor, John | Ashford, Ruth.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DRU 2011] (4).
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Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.

by Palmer, Roger (Roger A.) | Cockton, Juanita | Cooper, Graham.

Publisher: Oxford : Butterworth-Heinemann / Elsevier, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PAL] (1).
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Marketing planning : principles into practice / Marian Burk Wood.

by Wood, Marian Burk.

Publisher: Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WOO] (13).
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Marketing communications management : concepts and theories, cases and practices / Paul Copley.

by Copley, Paul.

Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 COP] (1).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 4th ed.Publisher: Singapore : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (5).
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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 WES] (1).
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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.

by McDaniel, Carl, Jr, 1941- | Lamb, Charles W | Hair, Joseph F., Jr, 1944-.

Edition: Fifth edition, International student ed.Publisher: Mason, Ohio : Thomson/South-Western, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (1).
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko.

Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.472 HED 2011] (1).
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Marketing management and strategy / Peter Doyle and Phil Stern.

by Doyle, Peter, 1943 June 23-2003 | Stern, Phil, 1954-.

Edition: 4th ed.Publisher: Harlow : Financial Times Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (4).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
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