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International marketing : strategy development and implementation / Carl Arthur Solberg.

By: Solberg, Carl Arthur [author.].
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315185026; 1315185024; 9781351732895; 1351732897.Subject(s): Marketing -- Cross-cultural studies | Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: International marketing.DDC classification: 658.8/4 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/4 (Browse shelf) e-book TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT

Includes bibliographical references and index.

Print version record and CIP data provided by publisher; resource not viewed.

Added to collection customer.56279.3 - Master record variable field(s) change: 072