Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey and Patricia Rossi, editors.
By: Academy of Marketing Science. Annual Conference (2017 : Coronado Island, CA).
Contributor(s): Krey, Nina [editor.] | Rossi, Patricia [ditor.].
Series: Developments in marketing scienceProceedings of the academy of marketing science: Publisher: Cham, Switzerland : Springer Nature , 2017Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319660233; 3319660233.Subject(s): Marketing -- Management
Genre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SLASx,80000,03,AD,PPT |
This book contains the full proceedings of the 2017 Academy of Marketing Science Annual Conference held in Coronado Island, California.
Vendor-supplied metadata.
Master record variable field(s) change: 050