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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

By: Perreault, William D., Jr.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Series: Irwin/McGraw-Hill series in marketing: Publisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Edition: Fifteenth edition.Description: xli, 793 pages ; 28 cm. + 1 CD-ROM (4 3/4 in.).Content type: text Media type: unmediated | computer Carrier type: volume | computer discISBN: 0072525231 (paperback : international edition); 0071113320 (package); 007111176X (paperback : international edition); 0072525290 (instructor CD-ROM : volumes 1 & 2); 0072525274 (student CD-ROM).Subject(s): Marketing -- ManagementDDC classification: 658.8
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6

658.8 PER (Browse shelf) 1 Available SOMAC,09030,03,RA 5000034389
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6

658.8 PER (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000014090
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7

658.8 PER (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000014397
Main Collection Taylor's Library-TU
658.8 PER (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000115073
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PER (Browse shelf) CD-ROM VOL. 1 & 2 1 Available SOMAC,09030,03,RA 1001002505
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PER (Browse shelf) STUDENT CD-ROM 1 Available SOMAC,09030,03,RA 1001002593
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PER (Browse shelf) STUDENT CD-ROM 1 Available SOMAC,09030,03,RA 1001002591
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PER (Browse shelf) STUDENT CD-ROM 1 Available SOMAC,09030,03,RA 1001002589
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PER (Browse shelf) Student CD-ROM 1 Available GENLS,GENLS,03,GR 1000508930
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PER (Browse shelf) Student CD-ROM 1 Available GENLS,GENLS,03,GR 1000508734
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 PER (Browse shelf) Student CD-ROM 1 Available GENLS,GENLS,03,GR 1000508711

Accompanied by 1 CD-ROM (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. Fifteenth edition. William D. Perreault Jr., E. Jerome McCarthy.

Accompanied by : Instructor CD-ROM (Vol. 1 & 2) (4 3/4 in.)