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Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan.

By: Sheth, Jagdish N.
Contributor(s): Krishnan, Balaji C.
Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2010Description: 8 v. : ill. ; 25 cm.ISBN: 8132103009 (set of 8 v. : hbk.); 9788132103004 (set of 8 v. : hbk.).Subject(s): Sheth, Jagdish N | Marketing | Consumer behavior | Marketing -- ManagementDDC classification: 658.80092
Contents:
삈šŸ“. Consumer behavior : conceptual foundations / volume editor, Raymond J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian -- v. 2. Consumer behavior : empirical research / volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.] -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz -- v. 4. International marketing / volume editor, Abdolreza Eshghi ; contributors, Johny K. Johansson ... [et al.] -- v. 5. Managerial marketing : the early years / volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.] -- v. 6. Managerial marketing : current thought / volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.] -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.] -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.].
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26, Side 2, TierNo 4, BayNo 1

 658.80092 SHE 2010 (Browse shelf) Vol.1 1 Available TBSxx,28000,03,AD 5000112418
Main Collection Taylor's Library-TU
658.80092 SHE 2010 (Browse shelf) Vol.2 1 Available TBSxx,28000,03,AD 5000112445
Main Collection Taylor's Library-TU
658.80092 SHE 2010 (Browse shelf) Vol.3 1 Available TBSxx,28000,03,AD 5000112422
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 SHE 2010 (Browse shelf) Vol.4 1 Available TBSxx,28000,03,AD 5000112429
Main Collection Taylor's Library-TU
658.80092 SHE 2010 (Browse shelf) Vol.5 1 Available TBSxx,28000,03,AD 5000112426
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 SHE 2010 (Browse shelf) Vol.6 1 Available TBSxx,28000,03,AD 5000112440
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 SHE 2010 (Browse shelf) Vol.7 1 Available TBSxx,28000,03,AD 5000112455
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 SHE 2010 (Browse shelf) Vol.8 1 Available TBSxx,28000,03,AD 5000112420

Includes bibliographical references and index.

삈šŸ“. Consumer behavior : conceptual foundations / volume editor, Raymond J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian -- v. 2. Consumer behavior : empirical research / volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.] -- v. 3. Visioning the future / volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz -- v. 4. International marketing / volume editor, Abdolreza Eshghi ; contributors, Johny K. Johansson ... [et al.] -- v. 5. Managerial marketing : the early years / volume editor, Can Uslay ; contributors, Rajesh Chandy ... [et al.] -- v. 6. Managerial marketing : current thought / volume editor, Rajendra S. Sisodia ; contributors, David Aaker ... [et al.] -- v. 7. Organizational buyer behavior / volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.] -- v. 8. Relationship marketing / volume editor, Atul Parvatiyar ; contributors, Adel El-Ansary ... [et al.].