Taylor's Library

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Managing markets and customers [electronic resource].

by Elearn Limited (Great Britain).

Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Marketing : the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955- | Pareek, Niketh.

Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MOO] (1).
Place hold
No cover image available
Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan.

by Sheth, Jagdish N | Krishnan, Balaji C.

Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80092 SHE 2010] (8).
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Habit : the 95% of behavior marketers ignore / Neale Martin.

by Martin, Neale, 1957-.

Publisher: Upper Saddle River, N.J. : FT Press, 2008Other title: Behavior marketers ignore.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 MAR 2008] (1).
Place hold
No cover image available
Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.

by Posavac, Steven S, 1969- | Society for Consumer Psychology | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/342] (1).
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Buyer behavior in marketing strategy / John A. Howard

by Howard, John A.

Edition: 2nd ed., Int ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall International, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 HOW] (2).
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