Marketing : the basics / Karl Moore and Niketh Pareek.
By: Moore, Karl
.
Contributor(s): Pareek, Niketh.
Series: Basics. Publisher: London : Routledge, 2006Description: vi, 220 p. : ill. ; 21 cm.ISBN: 0415380790 (pbk.); 9780415380799 (pbk.).Subject(s): Marketing -- Management | Marketing research | Consumer behavior -- Research | Export marketing -- ManagementDDC classification: 658.8
Contents:
1. What is marketing management ? - 2. Marketing as a corporate function - 3. Product and placement - 4. Price - 5. Promotion - 6. People - 7. Segmentation, targeting and positioning - 8. Market research - 9. Global marketing - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 MOO (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000048453 |
Includes bibliographical references and index.
1. What is marketing management ? - 2. Marketing as a corporate function - 3. Product and placement - 4. Price - 5. Promotion - 6. People - 7. Segmentation, targeting and positioning - 8. Market research - 9. Global marketing - Index.