Entrepreneurial marketing : an effectual approach / Ed Nijssen.
By: Nijssen, E. J. (Edwin Jacob)
.
Publisher: London ; New York : Routledge, Taylor & Francis, 2014Description: xii, 149 pages : illustrations 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415722209 (hardback).Subject(s): Marketing -- Management | New products -- Marketing | Entrepreneurship | Small business marketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 NIJ 2014 (Browse shelf) | 1 | Available | 5000154226 |
Includes bibliographical references and index.