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Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.
by Blythe, Jim | Megicks, Phil. Edition: 1st ed.Publisher: Harlow, England : Financial Times/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BLY 2010]
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Marketing management : text and cases / K.S. Chandrasekar.
by Chandrasekar, S. K. Publisher: New Delhi : Tata McGraw-Hill, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CHA 2010]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WAL 2011]
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The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree and the Dentsu Cross Switch Team.
by Sugiyama, Kotaro | Andree, Tim. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SUG 2011]
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2011]
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: Twelfth ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET 2011]
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Breakthrough!: a 7-step system for developing unexpected and profitable ideas / Paul Kurnit and Steve Lance.
by Kurnit, Paul | Lance, Steve. Publisher: New York, N.Y. : American Management Association, c2011Other title: Seven step system for developing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.401 KUR 2011]
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 18th ed. Int. ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER 2011]
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The marketing plan handbook : develop big picture marketing plans for pennies on the dollar / Robert W. Bly.
by Bly, Robert W. Publisher: Irvine, CA : Entrepreneur Media, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BLY 2009]
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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano). Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 GIL 2009]
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
by Day, George S | Moorman, Christine. Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY 2010]
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Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.
by Khanna, Tarun | Palepu, Krishna G, 1954-. Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 KHA 2010]
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The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick.
by Ogden, James R | Rarick, Scott. Publisher: Santa Barbara, Calif. : Praeger, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Marketing planning : where strategy meets action / Stephan Sorger.
by Sorger, Stephan. Publisher: Boston : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SOR 2012]
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Fast track to success : marketing / Chris Ritchie.
by Ritchie, Chris, 1962-. Publisher: Harlow, England : FT Prentice Hall, 2009Other title: Marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIT 2009]
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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AND 2009]
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Essential guide to marketing planning / Marian Burk Wood.
by Wood, Marian Burk. Edition: Third edition.Publisher: Harlow, England : Pearson Education, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WOO 2013]
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 6th ed.Publisher: Boston, MA : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES 2013]
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Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.
by Posavac, Steven S, 1969- | Society for Consumer Psychology | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/342]
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Principles and techniques of marketing management [electronic resource] / Kim Moniz, Trinidad Bishop.
by Moniz, Kim | Bishop, Trinidad. Publisher: Delhi : College Publishing House, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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