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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 18e[edition].Publisher: Boston, MA : Cengage, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2019]
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]. Edition: Fourteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: No items available In transit (1).
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Brand brilliance : elevate your brand, enchant your audience / Fiona Humberstone.
by Humberstone, Fiona [author.]. Publisher: [London] : Copper Beech Press, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HUM 2017]
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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.]. Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2020]
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.]. Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIR 2022]
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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.
by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.]. Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 VIS 2022]
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2022]
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