Taylor's Library

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How to be better at--marketing / Rod Davey and Anthony Jacks

by Davey, Rod | Jacks, Anthony.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
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Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore.

by Dunmore, Michael.

Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DUN] (1).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

by Doyle, David.

Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: 7th editionPublisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (4).
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Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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The highly effective marketing plan / Peter Knight.

by Knight, Peter, 1961 Oct. 12-.

Publisher: London : Prentice Hall Business, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KNI] (2).
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Marketing planning & strategy / Subhash C. Jain

by Jain, Subhash C, 1942-.

Edition: 7th ed.Publisher: Mason, OH. : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 JAI] (4).
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Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.

by Samli, A. Coskun.

Publisher: Mason, OH : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 SAM] (1).
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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

by Blythe, Jim | Zimmerman, Alan S.

Publisher: London : Thomson Learning, [2005]Copyright date: ©2005Other title: Business to business marketing management : a global perspective.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BLY] (5).
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Fourth editionPublisher: Mason, Ohio : Thomson/South-Western, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (3).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Eight editionPublisher: Mason, Ohio : Thomson/South-Western, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.

by Hulbert, James M | Capon, Noel | Piercy, Nigel.

Publisher: London : New York : Kogan Page Free Press, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HUL] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (9), TC External Storage [Call number: 658.8 KOT] (1).
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