Taylor's Library

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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Twelfth editionPublisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2013] (3).
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A framework for marketing management / Philip Kotle, Kevin Lane Keller.

by Kotler, Philip [author] | Keller, Kevin Lane, 1956- [author.].

Edition: Sixth edition.Global edition.Publisher: Harlow, England : Pearson Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (2).
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Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.

by Walker, Orville C [author] | Mullins, John W. (John Walker) [author].

Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL 2014] (1).
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Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.

by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.].

Edition: Seventh edition.Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2018] (4).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 6th ed.Publisher: Boston, MA : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES 2013] (4).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 6th ed.Publisher: Singapore : Pearson Education South Asia, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2013] (7).
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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.

by Hooley, Graham J [author.] | Piercy, Nigel [author.] | Nicoulaud, Brigitte [author.] | Rudd, John M [author.].

Edition: Sixth edition.Publisher: Harlow : Pearson Education Limited, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2017] (2).
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Fourteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: No items available In transit (1).
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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.].

Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2020] (2).
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.].

Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIR 2022] (3).
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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.

by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.].

Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 VIS 2022] (1).
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