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		Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.] by Boyd, Harper W \| Larreche, Jean-Claude \| Mullins, John \| Walker, Orville C \| Walker, Orville C. Marketing strategy. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (4). Place hold

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