Taylor's Library

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The business marketing course : managing in complex networks / David Ford ... [et al.].

by Ford, David, 1944-.

Edition: 2nd ed.Publisher: Chichester : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUS 2006] (4).
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Marketing management and strategy / Peter Doyle.

by Doyle, Peter, 1943 June 23-2003.

Edition: 3rd ed.Publisher: Harlow : Pearson Education, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (7).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (3).
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO] (3).
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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.

by Drummond, Graeme | Ensor, John | Ashford, Ruth.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DRU 2011] (4).
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Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk.

by Fisk, Peter (Peter Robert).

Publisher: Chichester, West Sussex : Capstone, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4063 FIS 2011] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14e [edition].Global edition.Publisher: Harlow : Pearson Education Limited, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (7).
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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

by Zwick, Detlev | Cayla, Julien.

Publisher: Oxford : Oxford University Press, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 INS 2011] (1).
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Strategic marketing : an introduction / Tony Proctor.

by Proctor, Tony.

Edition: 2nd ed.Publisher: London ; New York : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PRO 2008] (2).
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte.

Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2008] (8).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Publisher: Harlow : Financial Times/Prentice Hall, 2012Other title: Marketing strategy and competitive positioning.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2012] (2).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 5th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FER 2011] (1).
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Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Edition: 7th ed.Publisher: Chichester, West Sussex: Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC 2011] (6).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14th [ed.]Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (3).
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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.

by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano).

Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 GIL 2009] (1).
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

by Day, George S | Moorman, Christine.

Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY 2010] (1).
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Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954-.

Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 KHA 2010] (1).
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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.

by Aaker, David A. (David Allen), 1938- | McLoughlin, Damien.

Publisher: Hoboken, NJ : John Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK 2011] (9).
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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.

by Hooley, Graham J [author.] | Piercy, Nigel [author.] | Nicoulaud, Brigitte [author.] | Rudd, John M [author.].

Edition: Sixth edition.Publisher: Harlow : Pearson Education Limited, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2017] (2).
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