Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.
By: Creveling, Clyde M.
Contributor(s): Hambleton, Lynne | McCarthy, Burke.
Series: Six sigma for innovation and growth series. Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Description: xxvii, 269 p. : ill. ; 24 cm.ISBN: 013199008X (hbk.); 9780131990081 (hbk.).Subject(s): Marketing -- Management | Marketing -- Quality control | Six sigma (Quality control standard)DDC classification: 658.802Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 CRE (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000019164 |
Includes index.
Preface. - Acknowledgments. - About the authors. - Ch. 1. Introduction to six sigma for marketing processes. - Ch. 2. Measuring marketing performance and risk accrual using scorecards. - Ch. 3. Six sigma-enabled project management in marketing processes. - Ch. 4. Six sigma in the strategic marketing process. - Ch. 5. Six sigma in the tactical marketing process. - Ch. 6. Six sigma in the operational marketing process. - Ch. 7. Quick review of traditional DMAIC. - Ch. 8. Future trends in six sigma and marketing processes. - Glossary. - Index.
"This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth." -- BOOK JACKET.