The marketing plan handbook : develop big picture marketing plans for pennies on the dollar / Robert W. Bly.
By: Bly, Robert W.
Publisher: Irvine, CA : Entrepreneur Media, c2009Description: xvii, 334 p. : ill. ; 23 cm.ISBN: 9781599183626 (pbk.); 1599183625 (pbk.).Subject(s): Marketing -- Management | Professions -- MarketingDDC classification: 658.802Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.802 BLY 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000120017 |
Includes bibliographical references and index.