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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.].

Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIR 2022] (3).