Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H
.
Contributor(s): Wirtz, Jochen.
Publisher: Boston, MA : Pearson Education, 2011Edition: 7th ed.Description: 648 p. : ill. ; 28 cm.ISBN: 9780136118749 (pbk. : global ed.); 0136118747 (pbk. : global ed.).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LOV 2011 (Browse shelf) | 1 | Available | TBSxx,44001,04,AD | TBSxx,34003,03, RA | SOMMx,13607,03,RA | 5000119544 | |||
| Reserve Collection | Taylor's Library-TU | 658.8 LOV 2011 (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | TBSxx,34003,03, RA | SOMMx,13607,03,RA | 5000108654 | ||||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LOV 2011 (Browse shelf) | Complimentary from: Nancy Nduta, 1 August 2013 | 1 | Available | GENLS,GENLS,03,GR | TBSxx,34003,03, RA | SOMMx,13607,03,RA | 5000153064 |
Includes bibliographical references and indexes.