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Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.

by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Chartered Institute of Marketing.

Publisher: Oxford : Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).