Strategic marketing / David W. Cravens, Nigel F. Piercy.
By: Cravens, David W
.
Contributor(s): Piercy, Nigel.
Publisher: New York, NY : McGraw-Hill, 2013Edition: 10th ed.Description: xviii, 653 p. : ill. ; 26 cm.ISBN: 9780071326230 (pbk. : int. ed.); 0071326235 (pbk. : int. ed.).Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.8 CRA 2013 (Browse shelf) | 1 | Available | SAMxx,01000,03,CL | 5000138652 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3 |
658.8 CRA 2013 (Browse shelf) | 1 | Available | SHTEx,60001,03,RA | 5000149186 |
Includes bibliographical references and indexes.