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Marketing strategy / edited by John Cadogan.

Contributor(s): Cadogan, John W. (John William), 1968-.
Series: SAGE library of marketing: Publisher: Los Angeles, Calif. : SAGE, 2009Description: 6 v. : ill. ; 25 cm.ISBN: 9781848601178 (hbk. : set of six volumes); 1848601174 (hbk. : set of six volumes).Subject(s): Marketing -- Management | Marketing -- Planning | Strategic planningDDC classification: 658.802
Contents:
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

658.802 MAR 2009 (Browse shelf) Vol. I 1 Available TBSxx,28000,03,AD 5000111402
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2

658.802 MAR 2009 (Browse shelf) Vol. II 1 Available TBSxx,28000,03,AD 5000110209
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

658.802 MAR 2009 (Browse shelf) Vol. III 1 Available TBSxx,28000,03,AD 5000110313
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

658.802 MAR 2009 (Browse shelf) Vol. IV 1 Available TBSxx,28000,03,AD 5000111028
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

658.802 MAR 2009 (Browse shelf) Vol. V 1 Available TBSxx,28000,03,AD 5000111024
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

658.802 MAR 2009 (Browse shelf) Vol. VI 1 Available TBSxx,28000,03,AD 5000111026

Includes bibliographical references.

v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.