Marketing strategy / edited by John Cadogan.
Contributor(s): Cadogan, John W. (John William).
Series: SAGE library of marketing: Publisher: Los Angeles, Calif. : SAGE, 2009Description: 6 v. : ill. ; 25 cm.ISBN: 9781848601178 (hbk. : set of six volumes); 1848601174 (hbk. : set of six volumes).Subject(s): Marketing -- Management | Marketing -- Planning | Strategic planningDDC classification: 658.802Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 |
658.802 MAR 2009 (Browse shelf) | Vol. I | 1 | Available | TBSxx,28000,03,AD | 5000111402 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 2 |
658.802 MAR 2009 (Browse shelf) | Vol. II | 1 | Available | TBSxx,28000,03,AD | 5000110209 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 |
658.802 MAR 2009 (Browse shelf) | Vol. III | 1 | Available | TBSxx,28000,03,AD | 5000110313 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 |
658.802 MAR 2009 (Browse shelf) | Vol. IV | 1 | Available | TBSxx,28000,03,AD | 5000111028 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 |
658.802 MAR 2009 (Browse shelf) | Vol. V | 1 | Available | TBSxx,28000,03,AD | 5000111024 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 |
658.802 MAR 2009 (Browse shelf) | Vol. VI | 1 | Available | TBSxx,28000,03,AD | 5000111026 |
Includes bibliographical references.
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.