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Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.

By: Doole, Isobel, 1954-.
Contributor(s): Lowe, Robin, 1945- | Chartered Institute of Marketing.
Series: Official CIM coursebook: ; CIM coursebook: Publisher: Oxford : Butterworth-Heinemann, c2008Description: 1 online resource (vii, 244 p.) : ill.ISBN: 9781136018428 (electronic bk.); 1136018425 (electronic bk.).Subject(s): Marketing -- Management -- Examinations -- Study guides | Strategic planning | Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic marketing decisions 2008-2009.DDC classification: 658.802 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.802 (Browse shelf) 1 e-book SHTEx,60001,03,RA,PPT

"Professional postgraduate diploma in marketing 2008-2009."-- Cover.

Includes bibliographical references and index.

Description based on print version record.