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Strategic market management / David A. Aaker.

by Aaker, David A. (David Allen), 1938-.

Edition: 9th ed.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK 2011] (1).
Developing business strategies / David A. Aaker

by Aaker, David A. (David Allen), 1938-.

Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 AAK] (1).
Global and transnational business : strategy and management / George Stonehouse ... [et al.].

by Stonehouse, George.

Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 GLO] (1).
Market driven strategy : processes for creating value / George S. Day ; with a new introduction

by Day, George S.

Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY] (3).
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Third edition.Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RYA 2014] (1).
Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

by Moutinho, Luiz | Southern, G. (Geoff).

Publisher: Hampshire, U.K. : Cengage Learning EMEA, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOU 2010] (1).
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 6th edition.International edition.Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (4).
The marketing strategy desktop guide [electronic resource] / Norton Paley.

by Paley, Norton | ebrary, Inc.

Edition: 2nd ed.Publisher: London : Thorogood, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Preparing the marketing plan [electronic resource] / David Parmerlee.

by Parmerlee, David | ebrary, Inc.

Edition: New ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

by Ryan, Damian | Jones, Calvin.

Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Scenarios in marketing : from vision to decision / edited by Gill Ringland and Laurie Young.

by Ringland, Gill | Young, Laurie, 1955-.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SCE] (1).
Mastering the rules of competitive strategy : a resource guide for managers / Norton Paley.

by Paley, Norton.

Publisher: Boca Raton, FL : Auerbach Publications, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PAL] (1).
Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J.

Publisher: Boston, MA : Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO 2012] (1).
Marketing strategy / edited by John Cadogan.

by Cadogan, John W. (John William), 1968-.

Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR 2009] (6).
Marketing planning : where strategy meets action / Stephan Sorger.

by Sorger, Stephan.

Publisher: Boston : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SOR 2012] (1).
Grow by focusing on what matters : competitive strategy in 3 circles / Joel E. Urbany and James H. Davis.

by Urbany, Joel | Davis, James H., Ph.D.

Publisher: New York : Business Expert Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 URB 2010] (1).
Strategic marketing / Todd Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J.

Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO 2012] (1).
Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.

by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Chartered Institute of Marketing.

Publisher: Oxford : Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley.

by Aaker, David A. (David Allen), 1938-.

Edition: Tenth edition.Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK 2014] (1).
Strategic marketing / Todd Mooradian, Kurt Matzler, Larry Ring.

by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J.

Edition: First edition, Pearson new international editionPublisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO 2014] (1).