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Marketing information products and services [electronic resource] : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.].
by Jain, Abhinandan K | International Development Research Centre (Canada) | ebrary, Inc. Publisher: Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 025.5/2/0688]
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Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk.
by Fisk, Peter (Peter Robert). Publisher: Chichester, West Sussex : Capstone, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4063 FIS 2011]
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Strategic marketing [electronic resource] : an introduction / Tony Proctor.
by Proctor, Tony | ebrary, Inc. Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
by Varey, Richard J, 1955- | Lewis, Barbara R | ebrary, Inc. Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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How to write a marketing plan [electronic resource] / John Westwood.
by Westwood, John, 1947- | ebrary, Inc. Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.
by Ferrell, O. C | Hartline, Michael D. Edition: 4e [ed.].Publisher: Mason, OH : Thomson South-Western, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FER]
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How come your marketing plans aren't working? [electronic resource] : the essential guide to marketing planning / Malcolm McDonald.
by McDonald, Malcolm | ebrary, Inc. Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.802]
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Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein.
by Hastings, Hunter. Publisher: Upper Saddle River, N.J. : Wharton School Pub, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAS]
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A framework for marketing management / Philip Kotle, Kevin Lane Keller.
by Kotler, Philip [author] | Keller, Kevin Lane, 1956- [author.]. Edition: Sixth edition.Global edition.Publisher: Harlow, England : Pearson Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- [author.] | Massingham, Lester [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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International marketing : strategy development and implementation / Carl Arthur Solberg.
by Solberg, Carl Arthur [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/4]
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Retail marketing management : principles and practice / Helen Goworek, Peter McGoldrick.
by Goworek, Helen [author] | McGoldrick, Peter J [author]. Publisher: Harlow, United Kingdom : Pearson Education Limited, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 GOW 2015]
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Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey and Patricia Rossi, editors.
by Academy of Marketing Science. Annual Conference (2017 : Coronado Island, CA) | Krey, Nina [editor.] | Rossi, Patricia [ditor.]. Publisher: Cham, Switzerland : Springer Nature , 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.
by Walker, Orville C [author] | Mullins, John W. (John Walker) [author]. Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL 2014]
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Strategic marketing / Subhash C. Jain, George T. Haley.
by Jain, Subhash C, 1942- | Haley, George T. Edition: Asia ed.Publisher: Singapore : Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 JAI 2009]
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Principles and practice of marketing / Jim Blythe.
by Blythe, Jim. Edition: 2nd ed.Publisher: Andover : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY 2009]
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Start right [electronic resource] : Entrepreneur magazine's 103 start-up marketing tips / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 103 start-up marketing tips | One hundred three start-up marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic success [electronic resource] : advanced marketing tips / by Rieva Lesonsky.
by Lesonsky, Rieva | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Entrepreneur magazine's 103 start-up marketing tips [electronic resource] / by Rieva Lesonsky.
by Lesonsky, Rieva | ebrary, Inc. Publisher: Irvine, CA : Entreprenuer Media, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.]. Edition: Seventh edition.Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2018]
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