Taylor's Library

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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H.Lucas.

by Ferrell, O. C | Hartline, Michael D | Lucas, George H.

Edition: 2nd ed.Publisher: Mason, OH : South-Western Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FER] (1).
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Marketing management : an asian perspective / Philip Kotler ... [et al.].

by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang.

Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.

by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A.

Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WHI] (1).
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Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip.

Edition: 6th ed.Publisher: New Jersey : Prentice Hall, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Harvard business review on marketing.

Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAR] (1).
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Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOL] (1).
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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.

by Skalen, Per.

Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Marketing management : an Asian perspectives / Philip Kotler... [et al.]

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Edition: 3rd. ed.Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (5).
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The business marketing course : managing in complex networks / David Ford ... [et al.]

by Ford, David.

Publisher: Chichester : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUS] (3).
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].

by Stonehouse, George.

Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 GLO] (1).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best

by Best, Roger J.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (3).
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Strategic marketing planning / Peter Reed.

by Reed, Peter.

Publisher: Southbank, Victoria : Thomson, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 REE 2003] (2).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford

by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan.

Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (3).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke.

Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRE] (1).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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