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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
Market driven strategy : processes for creating value / George S. Day ; with a new introduction

by Day, George S.

Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY] (3).
Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 5th ed.Publisher: Amsterdam : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO] (3).
Strategic market management / David A. Aaker.

by Aaker, David A. (David Allen), 1938-.

Edition: 7th ed.Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK] (2).
Market intelligence [electronic resource] : building strategic insight / Per V. Jenster & Klaus Solberg Søilen.

by Jenster, Per V | Søilen, Klaus Solberg | ebrary, Inc.

Edition: 1st ed.Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: 5th ed.Publisher: Mason, OH : Thomson South-Western, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (2).
Principles of marketing / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (2).
Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, John W. (John Walker).

Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
The marketing plan / William A. Cohen.

by Cohen, William A, 1937-.

Edition: 5th ed.Publisher: Hoboken, NJ : J. Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 COH] (1).
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Third edition.Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RYA 2014] (1).
Capon's marketing principles / Neol Capon, Shamza Khan.

by Capon, Noel | Khan, Shamza.

Edition: Asia edition.Publisher: Subang Jaya, Selangor : SJ Learning, [2015]Copyright date: ©2015Other title: Marketing principles.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP 2015] (1).
Maximum marketing, minimum dollars [electronic resource] : the top 50 ways to grow your small business / Kim T. Gordon.

by Gordon, Kim T | ebrary, Inc.

Publisher: Chicago, IL : Dearborn Trade Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

by Moutinho, Luiz | Southern, G. (Geoff).

Publisher: Hampshire, U.K. : Cengage Learning EMEA, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOU 2010] (1).
Marketing revolution [electronic resource] : the radical new approach to transforming the business, the brand and the bottom line / Paul Gamble ... [et al.].

by Gamble, Paul R | ebrary, Inc.

Publisher: Sterling, VA : Kogan Page, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: Sixth edition.International edition.Publisher: Upper Saddle River, New Jersey : Pearson Education, Inc., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES 2013] (1).
Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi.

by Nwankwo, Sonny | Gbadamosi, Ayantunji.

Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ENT 2011] (1).