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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 6th edition.International edition.Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL]
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Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.
by Kotler, Philip | Keller, Kevin Lane, 1956- | Lu, Taihong, 1944-. Publisher: Singapore : Pearson Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800951 KOT]
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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
by Drummond, Graeme | Ensor, John | Ashford, Ruth. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DRU 2011]
(4).
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Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.
by Palmer, Roger (Roger A.) | Cockton, Juanita | Cooper, Graham. Publisher: Oxford : Butterworth-Heinemann / Elsevier, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PAL]
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Marketing planning : principles into practice / Marian Burk Wood.
by Wood, Marian Burk. Publisher: Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WOO]
(13).
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Marketing communications management : concepts and theories, cases and practices / Paul Copley.
by Copley, Paul. Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 COP]
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Marketing management : an Asian perspective / Philip Kotler ... [et al.].
by Kotler, Philip. Edition: 4th ed.Publisher: Singapore : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam. Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 WES]
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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
by McDaniel, Carl, Jr, 1941- | Lamb, Charles W | Hair, Joseph F., Jr, 1944-. Edition: Fifth edition, International student ed.Publisher: Mason, Ohio : Thomson/South-Western, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC]
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Focus : the future of your company depends on it / Al Ries, [introduction by Laura Ries]
by Ries, Al | Ries, Laura. Edition: 1st paperback ed.Publisher: New York : Collins Business Essentials, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIE]
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko. Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.472 HED 2011]
(1).
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Marketing management and strategy / Peter Doyle and Phil Stern.
by Doyle, Peter, 1943 June 23-2003 | Stern, Phil, 1954-. Edition: 4th ed.Publisher: Harlow : Financial Times Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
(2).
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Out of the box marketing : how to build a super-profitable business / David Abingdon.
by Abingdon, David. Publisher: London : Thorogood, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ABI]
(1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 10th ed.Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET 2011]
(1).
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Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
by McDaniel, Carl, Jr, 1941- | Hair, Joseph F., Jr, 1944- | Lamb, Charles W. Edition: 8th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC 2006]
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Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher.
by Dubois, Pierre-Louis | Jolibert, Alain | M©ơhlbacher, Hans, 1949-. Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DUB]
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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 8th ed.Publisher: Hoboken, NJ : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
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Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
by Smith, Brian D. (Brian David), 1961- | Raspin, Paul G | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
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