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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 18th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2011] (2).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 18th ed. Int. ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2011] (1).
Place hold
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19th ed.Publisher: New York : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PER 2014] (2), Taylor's Library-TU [Call number: 658.8 PER 2014] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome) [(j.a.)].

Edition: 13th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (1).
Place hold