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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 5th ed.Publisher: Amsterdam : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
How come your marketing plans aren't working? [electronic resource] : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm | ebrary, Inc.

Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.802] (1).
Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Edition: 7th ed.Publisher: Chichester, West Sussex: Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC 2011] (6).
Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris.

by McDonald, Malcolm | Morris, Peter, 1931-.

Edition: 4th ed.Publisher: Chichester : Wiley, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC 2012] (1).
Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962- [aut].

Edition: 7th ed.Publisher: Chichester, West Sussex, U.K. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
The marketing plan : a pictorial guide for managers / Malcolm H. B. McDonald & Peter Morris.

by McDonald, Malcolm | Morris, Peter.

Publisher: Oxford : Butterworth-Heinemann, 1987Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).