Taylor's Library

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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, John W. (John Walker).

Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 6th edition.International edition.Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (4).
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Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.

by Walker, Orville C [author] | Mullins, John W. (John Walker) [author].

Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL 2014] (1).
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WAL 2011] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: Eighth edition.Publisher: New York, NY : McGraw-Hill Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL 2014] (1).
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