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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]
by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 6th edition.International edition.Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL]
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Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins.
by Walker, Orville C [author] | Mullins, John W. (John Walker) [author]. Edition: Eighth edition.International edition.Publisher: New York, NY : McGraw-Hill Education, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL 2014]
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
by Mullins, John W. (John Walker) | Walker, Orville C. Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WAL 2011]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: Eighth edition.Publisher: New York, NY : McGraw-Hill Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL 2014]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.... [et al.].
by Walker, Orville C. Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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