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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford

by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan.

Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
Marketing communications management : concepts and theories, cases and practices / Paul Copley.

by Copley, Paul.

Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 COP] (1).
Negotiating

Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4 NEG] (1).
How to prepare a promotional plan / David Waller

by Waller, David.

Publisher: Sydney : McGraw-Hill Book Co. Australia, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (5).