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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
The marketing plan handbook : develop big picture marketing plans for pennies on the dollar / Robert W. Bly.

by Bly, Robert W.

Publisher: Irvine, CA : Entrepreneur Media, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BLY 2009] (1).
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (5).
Marketing : theory, evidence, practice / Byron Sharp.

by Sharp, Byron.

Publisher: South Melbourne, Vic. : Oxford University Press, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SHA 2013] (8).