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Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).
Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.

by Pride, William M, 1942- [author.] | Ferrell, O. C [author.].

Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PRI 2022] (1).