Taylor's Library

Your search returned 108 results.

Not what you expected? Check for suggestions
Unhighlight Highlight
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
Place hold
Contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 16th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 KUR 2014] (2).
Place hold
Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th edition.Publisher: French's Forest, N.S.W. : Pearson Australia, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2014] (1).
Place hold
Brand marketing [videorecording] : why we eat, drink, and wear brand names.

by Learning Seed Company.

Publisher: [Lake Zurich, IL] : Learning Seed, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA] (1).
Place hold
Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.

by Bhalla, Gaurav.

Publisher: New York : Springer, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BHA 2011] (1).
Place hold
Basic Marketing : a situational orientation / C. Glean Walters, D. Wayne Norvell and Sam J. Bruno

by Walters, C. Glenn | Bruno, Sam J | Norvell, D. Wayne.

Publisher: Alabama : Colonial Press, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WAL] (1).
Place hold
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Twelfth editionPublisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2013] (3).
Place hold
Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (13), TC External Storage [Call number: 658.8 ARM] (1).
Place hold
Principles of marketing / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 2nd ed.Publisher: [Frenchs Forest, N.S.W.] : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (11).
Place hold
Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3).
Place hold
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr.

Edition: 9th ed.Publisher: Boston : Irwin/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (5).
Place hold
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 12th ed.Publisher: Boston, Mass. : Houghton Mifflin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (6).
Place hold
Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan.

Edition: 3rd ed.Publisher: London : Kogan Page, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (2).
Place hold
Principles of marketing / Frances Brassington.

by Brassington, Frances | Pettitt, Stephen.

Edition: 3rd ed.Publisher: Harlow : Financial Times Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRA] (3).
Place hold
Contemporary marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: 11th ed.Publisher: Mason, Ohio : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOO] (2).
Place hold
Foundations of marketing / David Jobber, John Fahy.

by Jobber, David, 1947- | Fahy, John.

Publisher: Maidenhead : McGraw-Hill, [2003]Copyright date: Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB] (1).
Place hold