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Marketing essentials / Sally Dibb and Lyndon Simkin.

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961-.

Publisher: London : Cengage Learning, c2009Availability: Items available for loan: TC External Storage [Call number: 658.8 DIB] (1).
Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).