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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
Up your service! : Strategies and action steps to delight your customers now! / Ron Kaufman.

by Kaufman, Ron.

Publisher: Singapore : Ron Kaufman Pte Ltd, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 KAU] (1).