eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.
By: Frost, Raymond [author.]
.
Contributor(s): Fox, Alexa K [author.] | Daugherty, Terry [author.] | Strauss, Judy. E-marketing.
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Edition: Ninth edition.Description: vi, 435 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781032161495; 9781032161587.Subject(s): Internet marketing | Electronic commerce | Electronic commerce -- ManagementDDC classification: 658.872
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU | 658.872 STR 2023 (Browse shelf) | Available | SOMMx,44003,03,RA | 5000174580 |
Revised edition of the authors' E-marketing, 2018.
Includes bibliographical references and index.