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Writing right for today's mass media : a textbook and workbook with language exercises / Paul Adams

By: Adams, Paul.
Publisher: [United States]. : Wadsworth, c1998Description: ix, 450 p. : ill. ; 28 cm.ISBN: 0830414568.Subject(s): Journalism -- Authorship | Mass media -- Authorship | Report writing | Reporters and reportingDDC classification: 808.06607
Contents:
Preface. - Chapters. - Part One: Writing for media audiences. - 1. The writer. - 2. The mass media. - 3. The audience. - 4. News values. - 5. Story organization. - 6. Writing direct leads. - 7. Writing delayed leads. - 8. Story body. - 9. Sources. - 10. Attribution. - 11. Quotations. - 12. Complex stories. - 13. Revising stories. - 14. Interviewing. - 15. Organizing for news. - 16. Tools of reporting. - 17. Feature writing. - 18. Covering meeting & speeches. - 19. Persuasive writing. - 20. Writing for broadcast. - 21. Writing for advertising. - 22. writing for public relations. - 23. Law and ethics. - Part Two: Building writing skills. - 24. Writing concisely. - 25. Writing with precision. - 26. Writing powerfully. - 27. Writing smoothly. - 28. Writing clearly. - 29. Writing with color & imagery. - 30. Writing conversationally. - 31. Writing objectively. - 32. Writing with unity. - 33. Writing by the numbers. - 34. Writing correctly. - Appendixes. - A: editing copy. - B: Print copy formats. - C: Print media style. - D: Broadcast copy formats. - E: Broadcast media style.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
808.06607 ADA (Browse shelf) 1 Available SOMAC,09030,03,CL 1000118097 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Preface. - Chapters. - Part One: Writing for media audiences. - 1. The writer. - 2. The mass media. - 3. The audience. - 4. News values. - 5. Story organization. - 6. Writing direct leads. - 7. Writing delayed leads. - 8. Story body. - 9. Sources. - 10. Attribution. - 11. Quotations. - 12. Complex stories. - 13. Revising stories. - 14. Interviewing. - 15. Organizing for news. - 16. Tools of reporting. - 17. Feature writing. - 18. Covering meeting & speeches. - 19. Persuasive writing. - 20. Writing for broadcast. - 21. Writing for advertising. - 22. writing for public relations. - 23. Law and ethics. - Part Two: Building writing skills. - 24. Writing concisely. - 25. Writing with precision. - 26. Writing powerfully. - 27. Writing smoothly. - 28. Writing clearly. - 29. Writing with color & imagery. - 30. Writing conversationally. - 31. Writing objectively. - 32. Writing with unity. - 33. Writing by the numbers. - 34. Writing correctly. - Appendixes. - A: editing copy. - B: Print copy formats. - C: Print media style. - D: Broadcast copy formats. - E: Broadcast media style.