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Advertising management : concepts and cases / Abhishek Gupta.

By: Gupta, Abhishek.
Publisher: New Delhi : Cyber Tech Publications, 2009Description: 264 p. ; 23 cm.ISBN: 9788178845067 (hbk.).Subject(s): Advertising -- Management | Advertising -- India -- ManagementDDC classification: 659.1
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 2, TierNo 4, BayNo 1

659.1 GUP 2009 (Browse shelf) 1 Available SOMAC,37000,03,GR 5000124319

Includes bibliographical references and index.