Advertising management : concepts and cases / Abhishek Gupta.
By: Gupta, Abhishek.
Publisher: New Delhi : Cyber Tech Publications, 2009Description: 264 p. ; 23 cm.ISBN: 9788178845067 (hbk.).Subject(s): Advertising -- Management | Advertising -- India -- ManagementDDC classification: 659.1Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 2, TierNo 4, BayNo 1 |
659.1 GUP 2009 (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000124319 |
Includes bibliographical references and index.