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The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick.

By: Ogden, James R.
Contributor(s): Rarick, Scott.
Series: Entrepreneur's guide (Westport, Conn.): Publisher: Santa Barbara, Calif. : Praeger, c2010Description: 1 online resource (xvii, 122 p.) : ill.ISBN: 9780313365836 (ebk.); 0313365830 (ebk.).Subject(s): Advertising -- Management | Marketing -- Management | Entrepreneurship | Small businessGenre/Form: Electronic books.Additional physical formats: Print version:: Entrepreneur's guide to advertising.DDC classification: 659.1 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
659.1 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes index.

What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.

Description based on print version record.