Taylor's Library

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Advertising account planning [electronic resource] : a practical guide / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.1/11] (1).
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Advertising management / Jaishri Jethwaney, Shruti Jain.

by Jethwaney, Jaishri | Jain, Shruti.

Publisher: New Delhi, New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JET] (1).
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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (1).
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151 quick ideas for advertising on a shoestring / by Jean Joachim.

by Joachim, Jean C.

Publisher: Franklin Lakes, NJ : The Career Press, c2008Other title: One hundred fifty-one quick ideas for advertising on a shoestring | Advertising on a shoestring.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JOA 2008] (1).
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Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.

by Cuno, Steve, 1954-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (3).
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc.

Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Advertising management : concepts and cases / Abhishek Gupta.

by Gupta, Abhishek.

Publisher: New Delhi : Cyber Tech Publications, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 GUP 2009] (1).
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The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick.

by Ogden, James R | Rarick, Scott.

Publisher: Santa Barbara, Calif. : Praeger, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Advertising management / Parag Diwan

by Diwan, Parag.

Publisher: Kuala Lumpur : Golden Books Centre, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 DIW] (1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry [author.] | Elliott, Richard H [author.].

Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for reference: Taylor's Library-TU (1).