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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard.

Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (1).
Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER] (3).